That tightness in the knees when you get out of bed. The ache in your hips after a walk that used to feel easy. The yoga poses that suddenly feel a little... creaky. We know…we’re feeling it too.
Midlife brings a lot of shifts, and for many women, joint discomfort and bone fragility become daily (and frustrating) realities. While hormones often get the spotlight during perimenopause and menopause, there’s another silent contributor that deserves equal attention: collagen.
Collagen isn’t just a beauty buzzword. It’s a structural protein essential for joint mobility, bone strength, and overall musculoskeletal health. As oestrogen levels fall, collagen production plummets. The result? Not only do joints become stiffer and more injury-prone, but bone density begins to decline rapidly, increasing the risk of fractures and osteoporosis [1] as we age.
But there is support. One clinically studied solution, Fortibone® collagen peptides, has shown promising results in helping women maintain joint integrity and bone strength through midlife and beyond.
Collagen is the most abundant protein in your body. It forms the scaffolding that holds everything together: skin, bones, ligaments, tendons, cartilage, and more.
From our mid-20s, natural collagen production starts to decline. By the time we hit our 40s and 50s, that drop accelerates, especially with the hormonal shifts of menopause. The result? Less flexibility, more stiffness, and slower recovery from movement or injury [1].
You’ve probably heard about collagen for glowing skin, but not all collagen is created equal. Fortibone® is a specialised type of bioactive collagen peptide specifically designed to support bone and joint health.
Unlike generic collagen powders, Fortibone® has a unique peptide profile that directly stimulates cells involved in collagen and bone matrix production. In other words: it talks to your body in a language it understands.
Fortibone® works by stimulating osteoblasts—those are the cells responsible for building bone. It also helps regulate enzymes that break down connective tissue, helping to preserve joint structure and integrity.
In clinical studies, Fortibone® has been shown to:
This is key during perimenopause and menopause, when declining oestrogen leads to faster bone loss and increased joint vulnerability.
The hormonal shifts of midlife don’t just affect our moods and metabolism—they directly impact musculoskeletal health. Oestrogen plays a crucial role in maintaining joint lubrication, cartilage regeneration, and bone turnover.
When levels drop, women become more prone to:
Supporting your body with the right form of collagen, like Fortibone®, can bridge the gap between what your body used to produce naturally and what it now needs to stay strong and mobile.
At Eir Women, we chose Fortibone® collagen peptides for our Revival Dual Collagen Pro because it's clinically proven. Our collagen powder is TGA Listed, and specifically studied in women around the age we serve.
We don’t believe in throwing random ingredients into a powder and hoping for the best. Our collagen products are built on evidence, not fads. That’s why we include Fortibone® to support:
When we say we want to help you feel like yourself again, that includes being able to walk, stretch, dance, and move without fear or friction.
Midlife is full of momentum. Things like career shifts, family changes and personal reinvention. You shouldn’t be held back by joints that ache or bones that become brittle.
Fortibone® is not a magic wand. But with consistent use, it’s a tool that can nourish your joints from the inside out, so you can keep doing what you love without wincing every time you stand up.
At Eir Women, we’re here to support your strength, inside and out. Because you are more than your symptoms. You’re dynamic, resilient, and meant to move.
References
[1] Proksch, E. et al. (2014). Oral supplementation of specific collagen peptides has beneficial effects on human skin physiology: a double-blind, placebo-controlled study. Skin Pharmacol Physiol.
[2] König, D., et al. (2018). Specific collagen peptides improve bone mineral density and bone markers in postmenopausal women—a randomized controlled study. Nutrients, 10(1), 97.
[3] Zdzieblik, D., et al. (2015). Collagen peptide supplementation in combination with resistance training improves body composition and increases muscle strength in elderly sarcopenic men: a randomised controlled trial. Br J Nutr.
[4] Bello, A. E., & Oesser, S. (2006). Collagen hydrolysate for the treatment of osteoarthritis and other joint disorders: a review. Curr Med Res Opin.
