Woman trouble sleeping

The Sleep Shift: Why Women Over 40 Are Tossing, Turning and Totally Over It

Sleep used to be effortless. Then midlife happened.If you’re over 40 and suddenly tossing, turning, sweating and staring at the ceiling at 3am, you’re not broken — your hormones are just throwing a tantrum. As...
Brunette woman wearing white while closing her eyes.

Brain Fog & Perimenopause: Can Creatine Help?

If you’re in your 40s and finding your focus slipping, losing words mid-sentence, or walking into a room and forgetting why—you’re not alone. Brain fog is one of the most common and frustrating symptoms of...
Mature woman yawning

How Perimenopause Affects Your Energy System

Feeling drained during perimenopause? Learn how hormonal changes impact ATP energy production—and how creatine can support your body and brain.
women in bed working on computer

Top 50 Questions Women Ask AI About Perimenopause (Answered with Heart & Science)

We gathered the top 50 most searched questions real women ask AI about perimenopause, and we’re answering them for you.  
woman with blonde curly hair wearing blue jumper and white pants sitting cross-legged on floor

Why Resolutions Fail Women Over 40, And What to Do Instead

Resolutions don’t work. Rituals do.We unpack why traditional New Year’s resolutions often fail women over 40 and how hormone-smart rituals can transform your energy, mood, and wellbeing during perimenopause. Backed by science, grounded in self-compassion,...
Lisa Walker, Co Founder of Eir Women

Creatine for Brain Health in Midlife: How It Supports Mood, Focus & Emotional Resilience

In this piece, Lisa breaks down how this humble molecule helps keep your neurons energised, your mood steadier, and your mind clearer. From brain fog to emotional overwhelm to the unique cognitive demands of perimenopause,...
Meet Melissa Trafford-Jones: Founder of Deltora Diamonds

Meet Melissa Trafford-Jones: Founder of Deltora Diamonds

Melissa is founder and CEO of Deltora Diamonds, ethical diamond company and maker of our Christmas Gift for you Competition.
Sonia Savage Functional Nutritionist and owner of Balanced Life Nutritional Therapy

How a Functional Nutritionist Can Help With Perimenopause and Hormonal Changes by Sonia Savage

Functional Nutritionist Sonia Savage breaks down what’s really happening during perimenopause — from shifting oestrogen and progesterone to the roles cortisol, insulin, gut health, and stress play in your symptoms. She explains why so many...
Middle aged woman wearing black top and tights lifting a heavy dumbbell

Why Creatine Is the Most Important Supplement Women Over 40 Aren’t Taking

If your workouts suddenly feel tougher, your recovery takes longer, or your brain feels foggy, you’re not imagining it. Hormonal shifts in perimenopause change the way your muscles and brain use energy. Creatine — one...