You’re doing all the “right” things—eating well, staying active, and trying to sleep—but something still feels off. If you’re in your late 30s or 40s and noticing changes in your mood, cycle, or energy, it...

Self-care isn’t about grand gestures—it’s about consistent, nourishing rituals. Eir’s Show Up and Reboot supplements are designed for women in midlife who want simple, effective support morning and night. Because showing up for yourself should...

Midlife isn’t a diagnosis—it’s a turning point.While the world may try to define this chapter by hot flashes, mood swings, or weight gain, we believe midlife is so much more than a list of symptoms....

Let’s talk about the belly fat no one sees — but your body feels.Visceral fat wraps around your organs and becomes especially stubborn during perimenopause, thanks to shifting hormones and slowed metabolism. It’s not just...

Feeling Wired but Exhausted? Your Adrenals Might Be Crying for Help If you’re in perimenopause and running on empty—yet somehow still feeling wired—you’re not alone. Many women experience deep fatigue that won’t lift, no matter...

As women, our bodies tell the story of our lives—full of joy, challenges, and….erm…transformation. But as we age, changes like an expanding waistline can feel somewhat frustrating and confusing, to put it mildly. Beyond aesthetics,...

Strong not Skinny. I'm sure that like us, you spent your younger years more concerned with the size of your bum rather than it’s shape…or number on the scales rather than the number on your...

If you are like me, you are feeling like your skin just isn’t how it used to be.  As I hit 40 (and beyond…) I felt my skin change, and good lord my joints are...

I bet you didn’t think you’d need to start thinking about bone density in your 40’s. It’s something I thought was more relevant to elderly people (and I’m pretty sure I’m not there yet). BUT...